American Eagle Outfitters SWOT & PESTLE Analysis | SWOT & PESTLE (2022)

COMPANY PROFILE -American Eagle Outfitters

Business Sector :Fashion & Lifestyle

Operating Geography :United States, North America, Global

About American Eagle Outfitters :

American Eagle Outfitters, Inc. is an American company which was founded in 1977. The company has its headquarters located in Pittsburgh, Pennsylvania, USA. It is an American lifestyle, clothing, and accessories retailer which was originally formed as a subsidiary of Retail Ventures Jerry and Mark Silverman. The company manufactures outfits that are manly suitable for university and high school students. The outfit range includes Apparel including jeans, polo shirts, graphic T-shirts, accessories, lingerie, personal care and footwear. The company is also the parent company of Aerie which launched its new fitness range "Offline" in July 2020. Martin + Osa, 77kids and Tailgate are some of the other notable subsidiaries of the company.
The first company store was opened in Novi, Michigan in 1977. The company now has over 940 American Eagle stores, 148 Aerie stand-alone stores, 5 Tailgate stores, and two Todd Snyder stores located in US, Canada, Mexico, China and Hong Kong (as per February 2020 records). It also has stores located in several key cities around the world and also offers its products to around 81 countries all over the world through its websites ae.com, aerie.com, and ToddSnyder.com.
The company employs around 46000 people as of early 2020. The mission statement of American Eagle Outfitters reads, “To not only continue to lead the 15 — 25-yearold lifestyle retail market, but to be a part of that lifestyle beyond just fashion. The USP or unique seeling proposition of American Eagle Outfitters lies in the fact that it presents high-quality merchandise at affordable prices.

American Eagle Outfitters Revenue :


USD 4,308 million – FY ended 1st February 2020 (y-o-y increase of 3%)
USD 4,036 million – FY ended 1st February 2019

Competitive Analysis of American Eagle Outfitters

SWOT

PESTLE

The SWOT analysis for American Eagle Outfitters is presented below in a table followed by the detailed analysis report.

StrengthsWeaknesses
1.Strong portfolio of highly recognized and trusted brands
2.Wide customer reach through digital, omni and retail
3.Robust track record of top line growth and profitability
4.Inventory rationalization and supply chain innovation
5.Dominating a large portion of the teen clothing wallet
1.Merchandise sourced from suppliers concentrated in Asia
2.Unsatisfactory environmental and labour ratings
OpportunitiesThreats
1.Leveraging technology to provide a more convenient consumer experience
2.Tapping into the progressive social leanings of Generation Z
1.Risk of mall traffic headwinds on merchandise margins
2.Trade tensions arising from US-China trade war
3.Highly competitive business and significant pricing pressures from existing and new competitors
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Detailed SWOT Analysis of American Eagle Outfitters

Strength

1.Strong portfolio of highly recognized and trusted brands: American Eagle Outfitters (AEO) operates on a very strong and robust portfolio of highly recognized and trusted brands, including the two of most popular brands nowadays, American Eagle and Aerie. Targeting people falling in the age group of 15 to 25 years old, the brand American Eagle is renowned for its broad assortment of clothing and accessories as well as a leading jeans collection. The second most renowned brand, Aerie derives its uniqueness from promoting body positivity and empowerment and can be considered as one of the fastest growing specialty retail brands. The brand offerings include intimates, soft apparel, sleepwear, swim and personal care products. In the fiscal year of 2019, these two brands contributed 3.5 billion and 800 million dollars to the overall revenue of that year. In 2019, Aerie continued record breaking momentum and became a market leader for intimates and feel-good apparel.

2.Wide customer reach through digital, omni and retail: Years and years of experience has enabled American Eagle Outfitters to broaden its customer reach with a particularly strong presence in the core North American markets. The company operates on a fleet of 1,095 company-owned stores and 217 licensed store locations spread across 24 countries. This healthy store fleet operations leverages the benefits of AEO’s highly compelling omni-channel platform. Moreover, AEO runs a strong digital business with the help of its leading omni-channel capabilities. This omni-channel platform enables the company to ship to over 80 countries globally along with aiding the firm to pilot same day deliveries in the US in 2019. Running a cross country platform was made possible by AEO with a few key global partnerships.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threats

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Major Competitors :

  • H&M
  • Aeropostale
  • Gap Inc.
  • Abercrombie & Fitch Company
  • UNIQLO
  • The Buckle
  • Inditex

Major Brands :

  • AMERICAN EAGLE OUTFITTERS
  • AMERICAN EAGLE
  • AE
  • AEO
  • LIVE YOUR LIFE
  • AERIE
  • Flying Eagle Design
  • TODD SNYDER
  • TAILGATE
  • MOOD CHILL MIND
  • BODYTM

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

American Eagle Outfitters SWOT & PESTLE Analysis | SWOT & PESTLE (3)

American Eagle Outfitters SWOT & PESTLE Analysis | SWOT & PESTLE (4)

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  • American Eagle Outfitters BCG Analysis
  • American Eagle Outfitters Segmentation, Targeting and Positioning (STP) Analysis
  • American Eagle Outfitters Ansoff Matrix Analysis

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References used in American Eagle Outfitters SWOT & PESTLE Analysis Report

1. Investor Presentation April 2020 - http://s1.q4cdn.com/457120574/files/doc_presentations/2020/2020.04-AEO-Investor-Presentation.pdf
2. American Eagle is not taking adequate steps to ensure payment of a living age for its orkers.https://directory.goodonyou.eco/brand/american-eagle?_ga=2.29452413.3769433.1599924608-1270156583.1599924608
3. A.E.O.Inc Anuual Report 2019 - http://s1.q4cdn.com/457120574/files/doc_financials/2019/2019-Annual-Report-(3).pdf
4. American Eagle Outfitters shares slide after downgrade on merchandise issues and mall traffic pressure – https://www.marketwatch.com/story/american-eagle-outfitters-shares-slide-after-downgrade-on-merchandise-issues-and-mall-traffic-pressure-2020-02-18
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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FAQs

How do you combine a PESTLE and SWOT analysis? ›

And a really deep insight on external factors. And the more complex your project the more value

Is PESTLE analysis SWOT analysis? ›

Like SWOT, PESTLE is an acronym—it stands for Political, Economic, Socio-Cultural, Technical, Legal, and Environmental. Unlike SWOT, which is tied to analyzing a specific company's internal capabilities, PESTLE is designed examine a company's external environment.

Is SWOT and Pestel analysis the same? ›

What's the Difference Between a SWOT or PESTLE Analysis? The main differences between a SWOT or PESTLE analysis are that a SWOT analysis focuses on actions you can take INTERNAL to your business environment, a PESTLE analysis identifies EXTERNAL factors that are mainly outside of your control.

Is SWOT and PESTLE Analyses helpful to the company explain? ›

SWOT and PESTLE analyses are used to make a systematic and thorough evaluation of a new business or project. The process gives decision-makers a better awareness and understanding of the changes that may occur and the impact that these changes may have on their business.

How do you fill out a PESTLE analysis? ›

How to do a PESTLE analysis
  1. Identify the scope of the research. ...
  2. Decide how the information will be collected and by whom. ...
  3. Identify appropriate sources of information. ...
  4. Gather the information – you can use the template below.
  5. Analyse the findings.
6 Dec 2021

What comes first SWOT or PESTLE? ›

If combined, PESTLE analysis is usually completed first to provide a context for the SWOT analysis.

Which is better SWOT or PEST? ›

A PEST analysis is designed to be simple. It is outward-looking but does not consider internal factors, which can have a more significant effect on the health of the business. SWOT analysis offers a more comprehensive study of both internal and external factors affecting your business.

How do you analyze a SWOT analysis? ›

Conducting a SWOT analysis
  1. Decide on the objective of your SWOT analysis. ...
  2. Research your business, industry and market. ...
  3. List your business's strengths. ...
  4. List your business's weaknesses. ...
  5. List potential opportunities for your business. ...
  6. List potential threats to your business. ...
  7. Establish priorities from the SWOT.
20 Dec 2021

What is SWOT analysis and examples? ›

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location.

Are SWOT analysis still used? ›

The SWOT (strengths, weaknesses, opportunities and threats) analysis is outdated, an endangered species. Many organizations spend half their time looking internally, at strengths and weaknesses, creating blinders and stifling innovation, which is a killer in highly disruptive environments.

Why Pestel analysis is used? ›

A PESTEL analysis is used to identify threats and weaknesses which are used in a SWOT analysis. Political factors include government policies, leadership, and change; foreign trade policies; internal political issues and trends; tax policy; regulation and de-regulation trends.

Why do companies use PESTLE analysis? ›

Why do a PESTLE Analysis? A PESTLE analysis allows a strategic and systematic evaluation of a business's prospects, risks and opportunities in a new environment. While a SWOT analysis concentrates on a company's internal processes, PESTLE provides information on external factors.

Is PESTLE still relevant? ›

Is PESTEL analysis still relevant? Scanning and scenario- and strategy planning – key aspects of PESTEL analysis – are still relevant.

What similarities can you find between SWOT and PEST analysis? ›

SWOT and PEST analyses are similar in that both focus on environmental factors that may affect a company. Both types of analysis use group brainstorming to identifying environmental factors.

What is PESTLE analysis examples? ›

PESTLE is an acronym that stands for six external factors affecting your business: political, economic, sociological, technological, legal and environmental. Each of these can have a profound effect on your business and varying implications, for example, in terms of: duration of impact - short term or long term.

What questions should I ask in a PESTLE analysis? ›

Sections of a PESTEL analysis template
  • Who are our stakeholders?
  • When is our country's next local, state, or national election? How could this change government or regional policy?
  • Could any pending legislation or taxation changes affect our business, either positively or negatively?
7 Aug 2019

What is PESTLE analysis PDF? ›

PESTEL is an acronym for the following factors (Political, Economic, Social and cultural, Technological, Environment and Legal) The core elements of the analysis are: 'Political', 'Economic', 'Social' and 'Technology'. To these core elements are added 'Environment'

How do you analyze a company's strategic? ›

The five steps of a strategic market analysis are:
  1. Determine the level of strategic analysis you're performing. ...
  2. Gather a team to help. ...
  3. Use one or more analytic methods such as SWOT or PESTLE to conduct your analysis. ...
  4. Summarize your findings and present them to the team. ...
  5. Devise a formal strategy based on the analysis.

When should you use SWOT analysis? ›

A SWOT analysis is a useful tool for brainstorming and strategic planning. You'll get more value from a SWOT analysis if you conduct it with a specific objective or question in mind. For example, you can use a SWOT analysis to help you decide if and how you should: take advantage of a new business opportunity.

Why is the SWOT analysis important? ›

SWOT is an acronym for strengths, weaknesses, opportunities and threats. The SWOT analysis helps you see how you stand out in the marketplace, how you can grow as a business and where you are vulnerable. This easy-to-use tool also helps you identify your company's opportunities and any threats it faces.

What is SWOT analysis What are its main components how is it useful in business? ›

A SWOT (strengths, weaknesses, opportunities and threats) analysis can help you identify and understand key issues affecting your business, but it does not necessarily offer solutions. You should be aware of the limitations as well as the benefits of a SWOT analysis before you decide to conduct one.

Can you do a SWOT analysis on yourself? ›

If you look at yourself using the SWOT framework, you can start to separate yourself from your peers, and further develop the specialized talents and abilities you need to advance your career and help you achieve your personal goals .

What are examples of SWOT threats? ›

9 examples of threats in a SWOT analysis
  • Social perception. With the rise of social media, consumers are increasingly aware of the business practices of the companies they support. ...
  • Natural disasters. ...
  • Technological changes. ...
  • Legislation. ...
  • Competition. ...
  • Globalization. ...
  • Data security. ...
  • Rising costs.

How do you write a SWOT analysis report? ›

How Do You Write a Good SWOT Analysis?
  1. Download HubSpot's SWOT Analysis Template. ...
  2. Arrange each section into a table with four quadrants. ...
  3. Identify your objective. ...
  4. Identify your strengths. ...
  5. Identify your weaknesses. ...
  6. Consider your opportunities. ...
  7. Contemplate your threats.
15 Jan 2021

What are 4 examples of opportunities? ›

What are some examples of opportunities?
  • Get help on projects.
  • Propose working groups.
  • Get testers for new ideas or products.
  • Create a team to work on an idea you have.
  • Share your expertise or best practices in a particular field.

How do you answer SWOT analysis in an interview? ›

Do some homework
  1. . ...
  2. . ...
  3. . ...
  4. . ...
  5. Strengths: Positives you can capitalise on, these should be your 'key selling points. ...
  6. Weaknesses: Negative areas you need to improve on.
  7. Opportunities: Positive external conditions you can take advantage of.
  8. Threats: Negative external conditions you can't control but can minimize.
8 Sept 2006

What is the most difficult part of the SWOT analysis? ›

Opportunities – This tends to be the most difficult part. It is easier for some startups as it was an opportunity that caused them to start. But for a going concern, this can be a challenge.

What is SWOT analysis Important explain in 3 5 sentences? ›

SWOT Analysis helps you to identify your organization's Strengths, Weaknesses, Opportunities, and Threats. It guides you to build on what you do well, address what you're lacking, seize new openings, and minimize risks. Apply a SWOT Analysis to assess your organization's position before you decide on any new strategy.

What is the modern SWOT analysis? ›

SWOT analysis is a strategic planning technique that provides assessment tools. Identifying core strengths, weaknesses, opportunities, and threats leads to fact-based analysis, fresh perspectives, and new ideas.

How would a leader use PESTLE? ›

With the insight it generates, a PESTLE analysis can help business leaders: Gain alignment on business conditions. Apply what they've learned toward a SWOT analysis. Build business scenarios for the future, as part of regular risk management and strategic planning, or as part of tactical crisis response.

What are the 6 PESTEL factors? ›

In particular, PESTEL reflects the names of the six segments of the general environment: (1) political, (2) economic, (3) social, (4) technological, (5) environmental, and (6) legal.

What is legal factor in PESTLE analysis? ›

Legal factors include laws involving issues such as employment, health and safety, discrimination, and antitrust.

How does PESTLE impact a business? ›

A PESTLE analysis is often used as a broad fact-finding activity. It helps an organization establish the external factors that could impact decisions made inside the organization. By understanding the impact these external factors can have on an organization, it becomes handy for organizations to plan better.

How can PESTLE negatively affect a business? ›

Before diving into such a detailed study, it's best you understand the disadvantages of PESTLE analysis first.
  • It can't offer the full picture. ...
  • Factors change. ...
  • Simple isn't always better. ...
  • Most data isn't easily found. ...
  • It eats up all your time. ...
  • The risk of mishandling information.

Why is it important to create a SWOT analysis and Pestel analysis in the business? ›

SWOT and PEST analysis are two valuable tools that offer valuable insights into your company and its position in the world. These analyses are meant to provide you with an objective look and the information you need to make informed, mature decisions.

How PEST analysis can contribute to the strategic planning and growth of a business? ›

PEST analysis helps you: Understand current external influences on the business so you can work on facts rather than assumptions. Identify what factors could change in the future. Mitigate risks and take advantage of opportunities to remain competitive.

How does PESTLE analysis help in strategy formulation? ›

PESTLE analysis is a strategic planning tool that is used to examine various factors that affect the market environment for a business or organization. The goal of PESTLE analysis is to develop a profound understanding of the external environment where the organization operates.

Can you prepare TOWS without the SWOT? ›

Before you can complete a TOWS, you must have an updated SWOT. If you've not completed a SWOT before, go to the Ultimate Guide to SWOT Analysis.

Are SWOT analysis still used? ›

The SWOT (strengths, weaknesses, opportunities and threats) analysis is outdated, an endangered species. Many organizations spend half their time looking internally, at strengths and weaknesses, creating blinders and stifling innovation, which is a killer in highly disruptive environments.

What is the purpose of PESTLE analysis? ›

A PESTLE analysis is a tool used to gain a macro picture of an industry environment. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors. It allows a company to form an impression of the factors that might impact a new business or industry.

Which is better SWOT or PEST? ›

A PEST analysis is designed to be simple. It is outward-looking but does not consider internal factors, which can have a more significant effect on the health of the business. SWOT analysis offers a more comprehensive study of both internal and external factors affecting your business.

Why is PESTEL and SWOT analysis called environmental scanning '? ›

Why is the PESTEL-analysis called 'Environmental Scanning'? Because it scans the overall environment of a company for potential positive and negative influencing factors.

How does PESTLE analysis help in recognizing an opportunity? ›

A PESTEL analysis helps managers gain a better understanding of the opportunities and threats they face; consequently, the analysis aids in building a better vision of the future business landscape and how the firm might compete profitably.

What similarities can you find between SWOT and PEST analysis? ›

SWOT and PEST analyses are similar in that both focus on environmental factors that may affect a company. Both types of analysis use group brainstorming to identifying environmental factors.

What is PESTLE analysis example? ›

PESTLE is an acronym that stands for six external factors affecting your business: political, economic, sociological, technological, legal and environmental. Each of these can have a profound effect on your business and varying implications, for example, in terms of: duration of impact - short term or long term.

How would a leader use PESTLE? ›

With the insight it generates, a PESTLE analysis can help business leaders: Gain alignment on business conditions. Apply what they've learned toward a SWOT analysis. Build business scenarios for the future, as part of regular risk management and strategic planning, or as part of tactical crisis response.

What is legal factor in PESTLE analysis? ›

Legal factors include laws involving issues such as employment, health and safety, discrimination, and antitrust.

How do you use SWOT analysis to formulate strategies? ›

Here's how:
  1. Strengths–Opportunities. Use your internal strengths to take advantage of opportunities.
  2. Strengths-Threats. Use your strengths to minimize threats.
  3. Weaknesses-Opportunities. Improve weaknesses by taking advantage of opportunities.
  4. Weaknesses-Threats. Work to eliminate weaknesses to avoid threats.

How do you overcome weaknesses and threats? ›

How to overcome your weakness
  1. Identify your weakness. ...
  2. Outline a plan for professional development. ...
  3. Commit yourself to a timeline of goals. ...
  4. Establish a support network to hold you accountable. ...
  5. Challenge yourself to push past discomfort. ...
  6. Recognize change as a long-term commitment.
29 Sept 2021

How do you convert a SWOT to a strategic plan? ›

How to Take Action After Performing a SWOT Analysis
  1. Step 1: Identify strategic alternatives. ...
  2. Step 2: Prioritize your strategic alternatives. ...
  3. Step 3: Balance your priorities. ...
  4. Step 4: Build a roadmap.
12 Apr 2018

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