Guide On How To Create Content On YouTube - Starter Story (2023)

Guide On How To Create Content On YouTube

Guide On How To Create Content On YouTube - Starter Story (1)

Marketing Idea:Create Content On YouTube➜





Cost Details

Video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone.

What Is YouTube Video Content?

YouTube video content refers to a content marketing strategy that uses moving visual images created to engage your audience while marketing your product or services. Video content effectively increases engagement on your digital and social channels.

Therefore, YouTube provides a good platform where brands can create video content meant to educate consumers and customers and to increase the reach of their social content.

In this post, we tell you why creating content on YouTube is helpful to your brand marketing efforts. Keep reading for more insights on YouTube video content creation, and examples of brands that attained success through an effective YouTube marketing strategy.

Youtube Video Content Key Takeaways

  • Eight out of ten people say video ads are more relevant to them than any other advertising.
  • Video marketing not only helps marketers gain the trust of potential customers but also generates brand awareness.
  • More than half of all marketers (55%) use YouTube as part of their marketing strategy.
  • Great looking at YouTube videos do not have to be expensive.
  • Video has the potential to transform how you market, sell and communicate within every business area.

How-To YouTube Video Content Works

Content creators upload valuable video content on YouTube with an aim of promoting a business or its products on the YouTube platform.

There are numerous marketing opportunities on YouTube especially if your audience is on the platform and your competition is not.

To be successful on YouTube, you have to create videos regularly and target relevant audiences. Here are some YouTube Video content ideas for your inspiration.

  • Introductory video: Make a video introducing yourself, your organization, and your team
  • Vlogging: Just like blog writing, vlogging aims at creating marketing, educational and informative videos.
  • Create Explainer Videos: Explainer video introduces a product, service, or company
  • Tour Video: Lets YouTube audience peek behind the scenes, where you can show your factory, home, office, a day at work, or even neighborhood.
  • DIY videos: these are handy videos where brands share ideas with their YouTube audience.
  • How-to tutorial: These are educative videos aiming at explaining to the viewers how they can achieve different ideas.
  • Product tutorials: You can explain your own product to the YouTube audience in an engaging and entertaining manner.
  • Create Infographic Videos: engaging and visually appealing content displaying facts and statistics that could be difficult to understand.
  • Thought leader interviews: Interview a thought leader in your industry and publish the video on your channel
  • YouTube live events: Go live on YouTube

Best Practices for Creating Killer YouTube Video Content

According to statistics, almost 5 billion videos are watched on YouTube every day. Your YouTube video content could be one of the videos watched on YouTube!

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Here are important ideas to bear in mind when creating YouTube video content.

  1. To gain views, your YouTube video should be informative and entertaining
  2. To maximize YouTube video watch time, upload high-quality content
  3. Optimize your YouTube video content around popular keywords
  4. Promote YouTube video content on and off the platform
  5. To catch people’s attention, include informative and short titles
  6. Focus on link building so that your video will rank on search
  7. Optimize your YouTube video content for mobile viewing
  8. Include a call to action

Examples of Brands Using YouTube Video Content to Market Effectively

Here are YouTube video content strategies you can gain inspiration from.

1. How Highly-Watchable YouTube Tutorial Videos Helped Luxy Hair Gain over 3,000,000 subscribers

Luxy hair is the leading eCommerce hair extension Brand, and this is not by accident.

Producing high-quality video content has always been at the core of Luxy Hairs YouTube marketing strategy.

Professional "how-to" videos like the one below, helped the brand to grow its subscriber base to over 3 million YouTube users.

Such a huge following has played a critical role in making the company a top eCommerce hair extension brand.

You too can create a YouTube channel focusing on growing brand awareness, and increasing product sales.

Simply focus on coming up with professional How-to videos, like Luxy Hair dis. that way, you can grow your YouTube subscription base and gain a huge market.

2. How Nike Created a YouTube Series To Complement YouTube Marketing Strategy

Nike is the leading seller of sporting merchandise. One of its marketing strategies has been creating an engaging and entertaining Youtube content strategy.

In 2016, Nike created a YouTube series Margot vs. Lily, featuring two sisters and its Nike merchandise like shoes, workout gear, and Nike+ technology.

The compelling story by Nike is a fun watch, that earned over 80 million views on YouTube alone. The entertaining series helped to increase downloads of the Nike+ Run app as well as increased Nikes in-store sales.

This example shows that you do not have to focus on how to videos alone. Even an entertaining series revolving around your products can compel your target prospects to purchase your merchandise.

How to Get Started On YouTube

Here are simple steps to get you started on YouTube

  1. Start with a plan
  2. Get the right video production equipment
  3. Create a YouTube channel
  4. Create a script and write the lines
  5. Decide on filming location
  6. Create compelling video content
  7. Edit the video (See suggested video editing tools below)
  8. Optimize your titles, tags, and video description
  9. Make sure you are using external links
  10. Use a customized and catch thumbnail image to attract attention

Top YouTube Video Editing Tools

Here is an overview of some of the video editing tools for your use:

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  • Adobe Premiere Pro: Across-platform software packed with powerful features and flexible collaboration tools
  • Final Cut Pro: A subscription-free software for editing videos for YouTube. Available on Apple devices only
  • Pinnacle Studio 24: A video editing tool with pro-caliber tools to transform your creative vision into cinema-grade productions.
  • CyberLink Power Director 365: A mid-market video editing software is available for a very affordable subscription

Adobe Premiere Pro

Across-platform software packed with powerful features and flexible collaboration tools

Businesses using Adobe Premiere Pro:

Casey WoodardAnthony CastrioAngelo FrisinaSteve MastroianniCatherine NguyenIan Lunn

17 successful businesses are using Adobe Premiere Pro ➜

Get Adobe Premiere Pro ➜

Final Cut Pro X

Is a professional non-linear video editing application published by Apple Inc. as part of their Pro Apps family of software programs.

Businesses using Final Cut Pro X:

Christopher CarterCameron VilcsakLucas ChevillardRob BentleyMatt WilsonPranesh

9 successful businesses are using Final Cut Pro X ➜

Get Final Cut Pro X ➜

Pinnacle Studio 24

A video editing tool with pro-caliber tools to transform your creative vision into cinema-grade productions

Get Pinnacle Studio 24 ➜

CyberLink Power Director 365

A mid-market video editing software is available for a very affordable subscription

Get CyberLink Power Director 365 ➜

(Video) Total Beginner's Guide to Video Equipment

Create Interesting Video Content

We live in a very visual world, and now more than ever, businesses are realizing the impact videos can have on their audience.

Videos are a great way to capture your customer's attention and increase your exposure.

According to G2 Crowd, social video generates 1200% more shares than text and image content combined.

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Guide On How To Create Content On YouTube - Starter Story (2)

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How do you start a YouTube story? ›

Watch YouTube Stories
  1. Open the YouTube app.
  2. Channels with new Stories will show a red ring around their profile picture .
  3. Tap a ringed profile picture to watch that channel's story.
  4. Tap left to go back to the previous segment or tap right to skip to the next one.
  5. Tap and hold to pause.

How do I create a content plan for YouTube? ›

Let's jump right in.
  1. Step 1: Define Your YouTube Channel Goals. ...
  2. Step 2: Research Your Target Audience. ...
  3. Step 3: Research Competitors. ...
  4. Step 4: Plan Your Content. ...
  5. Step 5: Execute Your Plan. ...
  6. Step 6: Repurpose Your Youtube Videos For Different Social Networks. ...
  7. Step 7: Evaluate And Adjust Your YouTube Strategy.
Feb 24, 2022

Which content is best for starting YouTube channel? ›

YouTube Channel Ideas
  • Comedy Sketches.
  • Web Series.
  • Music.
  • Album Reviews.
  • Tutorials.
  • Software Tutorials.
  • Photography.
  • Video Editing.
Apr 2, 2021

Which content is most popular on YouTube? ›

The list of most-viewed YouTube channels is topped by T-Series, an Indian record label known for Bollywood music. T-Series became the most-viewed YouTube channel as of February 16, 2017 and has more than 196 billion total views as of July 2022.

How do you create a story? ›

Here's how to write a short story:
  1. 1 Find inspiration. The first step in writing a story is coming up with an idea. ...
  2. 2 Brainstorm. Once you have an idea for a story, brainstorm. ...
  3. 3 Outline. Next, create an outline for your story. ...
  4. 4 Write the first draft. It's time to write. ...
  5. 5 Revise and edit your story.
Sep 23, 2022

How do you make a story interesting? ›

Jump To Section
  1. Step 1: Determine Your Setting.
  2. Step 2: Make Memorable Characters.
  3. Step 3: Understand the 2 Types of Conflict.
  4. Step 4: Give Your Plot a Twist.
  5. Step 5: Recreate Natural Dialogue.
  6. Step 6: Articulate Voice Through Point of View.
  7. Want to Become a Better Writer?
  8. Step 1: Determine Your Setting.
Sep 8, 2021

How many subscribers do you need for YouTube stories? ›

YouTube has noted that it may take up to 4 weeks for the Stories feature to roll out to some creators after they reach the 10,000-subscriber threshold.

What equipment do you need to start a YouTube channel? ›

Whatever the case, all you really need to start a YouTube channel is a Google account and a camera capable of recording video. For almost everyone, this means using your iPhone or Android. Sure, an old video camera or webcam might seem attractive, but smartphone cameras are overwhelmingly better.

What equipment do you need to make YouTube videos? ›

Therefore, here are the Top 7 pieces of equipment and tools you need when starting on YouTube channel.
  1. Camera. ...
  2. External microphone. ...
  3. Soft Boxes. ...
  4. Camera Remote. ...
  5. Gimbal or Tripod stabilizer. ...
  6. Video and Audio Editing Software. ...
  7. TubeBuddy.
May 17, 2022

How do you make a video topic? ›

Use this list to get an idea of what kind of content can be used for your client's video.
  1. Wedding Photographer.
  2. Boutique Clothing Retailer.
  3. Restaurant.
  4. Bar/Lounge.
  5. Outdoorsy/Camping Equipment. Retailer.
  6. Law Firm/Attorney's Office.
  7. Accountant.
  8. Insurance Agency.

How do you create a good YouTube video without showing your face? ›

If you don't want to show your face, you can do a speaking reaction instead. Start by screen recording the original video, then share your opinion via voice-over as you watch the video.


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