Toolkit | Earth Day 2021: Restore Our Earth - Earth Day (2022)

EARTHDAY.ORG’s theme for Earth Day 2021 is Restore Our Earth™, which focuses on natural processes, emerging green technologies, and innovative thinking that can restore the world’s ecosystems. In this way, the theme rejects the notion that mitigation or adaptation are the only ways to address climate change. It is up to each and every one of us to Restore Our Earth not just because we care about the natural world, but because we live on it. We all need a healthy Earth to support our jobs, livelihoods, health & survival, and happiness. A healthy planet is not an option — it is a necessity.

More than 1 billion people in 192 countries now participate in Earth Day activities each year, making it the largest civic observance in the world. Today, we invite you to be a part of Earth Day and to help further climate action across the globe.

On this page, you will find key messaging and resources on Restore Our Earth. The toolkit includes all necessary materials to post on social media, write your own op-ed, or send a note to your network.

Jump down to Media toolkit

Social Media Guidance:

Instagram Copy

Toolkit | Earth Day 2021: Restore Our Earth - Earth Day (1)

When life around the world returns to normal, our world cannot return to business-as-usual. Mass amounts of damage has already been done, but that does not mean we have to continue that legacy. We have the ability to make a difference in every industry, but that can only happen when we work together to #RestoreOurEarth. Join EARTHDAY.ORG in this movement and learn more about how you can get involved at: http://ow.ly/oTBf50Dmcae

Restoring Our Earth is bigger than one solution or one country’s efforts. We must come together as a global community to make changes, and more importantly make them quickly. Check out how you can get involved right now! http://ow.ly/oTBf50Dmcae

Iam excited to be part of EARTHDAY.ORG’s Restore Our Earth campaign for the 51st Earth Day! A more sustainable world requires efforts in every aspect of our society and that starts with YOU. If you want to learn more about plant based diets, how to contribute to reforestation efforts and many other initiatives check out http://ow.ly/oTBf50Dmcae to see how you can get involved today!

Join me, and EARTHDAY.ORG in the fight to #RestoreOurEarth. We have the solutions, now we need you. Get started today by checking out the many resources here: http://ow.ly/oTBf50Dmcae

What does it mean to throw something away? What is away? Every piece of plastic ever created still exists on our planet and everyday we continue to produce more and more. It is time to stop the pollution of our natural habitats, clean up the mess we’ve made and find more sustainable solutions. Join EARTHDAY.ORG in its fight against #plasticpollution by finding a local cleanups in your area or registering your own here: https://cleanup.earthday.org

It’s no secret our food systems take a toll on our planet, but that doesn’t mean individual efforts are insignificant! Learning more about your personal foodprint is the first step. Want to see for yourself? Check out the #foodprints calculators at EARTHDAY.ORG to see the impact your diet really has on the environment. https://www.earthday.org/foodprints-calculators/

We love our forests and you should too! These amazing spaces simultaneously capture carbon, cool overheated places, benefit agriculture, support pollinators, reduce the risk of disease transmission and boost local economies. Although deforestation has impacted our world on a large scale, there is still hope! With the help of our partners, The Canopy Project is able to sustainably plant 1 tree for every $1 — making a greener future for all. http://ow.ly/wV8z50Dmcke

EARTHDAY.ORG believes formal education isn’t complete without climate and environmental education, and we agree! Join the fight for #climateliteracy and learn more about the movement here: https://www.earthday.org/campaign/climate-environmental-literacy/

Twitter Copy

Toolkit | Earth Day 2021: Restore Our Earth - Earth Day (2)

We have the ability to make a difference in every industry, but that can only happen when we all work together to #RestoreOurEarth. Join EARTHDAY.ORG in this movement and learn all the ways you can get involved at http://ow.ly/oTBf50Dmcae

Iam excited to be part of EARTHDAY.ORG’s #RestoreOurEarth campaign for the 51st Earth Day! A more sustainable world requires efforts in every aspect of our society and that starts with all of us. See how you can get more involved here: http://ow.ly/oTBf50Dmcae

#RestoreOurEarth is bigger than one solution. We must come together as a global community to make lasting changes. Check out EARTHDAY.ORG’s ‘Take Action’ page to learn more about how to get involved right now! https://www.earthday.org/take-action-now/

Facebook Copy

Toolkit | Earth Day 2021: Restore Our Earth - Earth Day (3)

When life around the world returns to normal, our world cannot return to business-as-usual. Mass amounts of damage has already been done, but that does not mean we have to continue that legacy. We have the ability to make a difference in every industry, but that can only happen when we work together to #RestoreOurEarth. I am excited to be part of EARTHDAY.ORG’s #RestoreOurEarth campaign for the 51st Earth Day! A more sustainable world requires efforts in every aspect of our society and that starts with YOU. Join us in the fight! Get started today by checking out the many resources at: http://ow.ly/oTBf50Dmcae

Suggested Hashtags:

#RestoreOurEarth #EarthDay #earthdayeveryday #plasticpollution #climateliteracy #takeaction#Farmers4Earth

Find Restore Our Earth graphics

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Traditional Media Guidance:

Restore Our Earth Op-Ed Guidance

*Note: Keep Op-Eds between 500 and 1,000 words and personalize as much as possible. Check a publication’s website for the appropriate op-ed editor contact information.

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[INSERT TITLE]

Climate change is occurring at an alarming rate and has many broad-reaching impacts on human health, the economy, and the stability of the natural environment. Increased emissions of greenhouse gases that trap heat and block it from escaping the atmosphere drive significant global disruption to climate systems as we know them. Low-income, indigenous, and communities of color are already bearing the brunt of climate change and are disproportionately on the front lines of environmental disasters. A healthy planet is not an option — it is a necessity.

[Insert personal connection/how climate change is impacting you or your community]

When life around the world returns to normal, our world cannot return to business-as-usual. We have the ability to make a difference in every industry, but that can only happen when we work together. Join EARTHDAY.ORG to Restore Our Earth as we come together to make clear that climate action and restoration cannot wait. Restore Our Earth focuses on natural processes, emerging green technologies, and innovative thinking that can restore the world’s ecosystems. In this way, the campaign rejects the notion that mitigation or adaptation are the only ways to address climate change.

Restore Our Earth encompasses goals and actions including reforestation, regenerative agriculture and sustainable food, plastic cleanups, climate literacy, and citizen science. From capturing carbon and supporting the health and resilience of communities, to advocating for compulsory, assessed climate education, we have the ability to make lasting changes.

[restate personal connection paragraph]

More than 1 billion people in 192 countries now participate in Earth Day activities each year, making it the largest civic observance in the world. Today, I invite you to be a part of Earth Day and to help further climate action across the globe.

Restoration is imperative to fighting climate change and making the Earth a safer, healthier, and more equitable place to live. It’s time to step up. It’s time to make a change.

Letter to the Editor (LTE) Guidance

*Note: LTEs should be no more than 250 words. Check your local paper’s guidelines for submission.

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Climate change is occurring at an alarming rate and has many broad-reaching impacts on human health, the economy, and the stability of the natural environment. Increased emissions of greenhouse gases that trap heat and block it from escaping the atmosphere drive significant global disruption to climate systems as we know them. Low-income, indigenous and communities of color are already bearing the brunt of climate change and are disproportionately on the front lines of environmental disasters. A healthy planet is not an option — it is a necessity.

[Insert personal connection/how climate change is impacting you or your community]

When life around the world returns to normal, our world cannot return to business-as-usual. We have the ability to make a difference in every industry, but that can only happen when we work together. Join EARTHDAY.ORG to Restore Our Earth, as we come together to make clear that climate action and restoration cannot wait.

Restoration is imperative to fighting climate change and making the Earth a safer, healthier, and more equitable place to live. It’s time to step up. It’s time to make a change.

Have you become an Earth Day 2021 partner yet?

Join us today

If you have any additional questions, please reach out to EARTHDAY.ORG’s Publicist, Olivia Altman, at [emailprotected] or EARTHDAY.ORG’s National Campaign Director, Terra Pascarosa, at [emailprotected].

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